A brief story
David owned a company, and he was unaware of a huge problem: his company salespeople would spend a lot of time searching lead’s data to prospect instead of non-stop calling and selling. They did a great job by looking for prospects, creating reliable processes, and strategies to obtain accurate info. However, this process of data enrichment caused the waste of time of almost half of the sales employees, which translates into half of the salespeople payroll “invested“ in lead generation.