The problem
The company wasn’t the only one going through this; more than 27% of the world’s small and medium enterprises (SMEs) would keep this strategic disaster everyday. If we do the math, for example in Spain, for each euro of the given salary, the company must pay almost 40% in taxes, social security and other related expenses. Therefore, if the company pays 1.500 euros gross per month, it must pay 600 more euros to the government. In consequence, the total cost is 2.100 euros and 50% of that (1050 euros) is “invested“ in lead generation every month.